Testing Campaign for New Market

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Introducing Skin79, a premier Korean cosmetic brand dedicated to providing its customers with high-quality skincare products. With a focus on innovative formulas and natural ingredients, Skin79 has established itself as a leader in the Korean beauty industry. From simple daily routines to targeted treatments, Skin79 offers a range of options for every skin type and concern, helping you to achieve a healthy and radiant complexion. Experience the difference that only Korean beauty can bring with Skin79.

Skin79 tasked us with conducting a testing campaign for a new market through influencer marketing. The objective was to assess the potential success of Skin79’s products in the new market and gather data and feedback on customer interest, demand, and product viability. The testing campaign was executed by partnering with influential individuals in the new market who showcased Skin79’s products to their followers. The results of the testing campaign informed Skin79’s decision to enter the new market and provided valuable insights into how to adjust its marketing approach for optimal success. By conducting a testing campaign through influencer marketing, Skin79 reduced the risk of entering a new market blindly and increased the chances of a successful launch.